Stop AMP Music

Lucrative to one person may mean something different to another.

There’s millions and millions of different topics and niches and products out there.

My niche, the internet marketing crowd and copywriting and marketing niche, it is such a small niche.  

Copywriting niche, if you ask ten people on the street, “What is copywriting?” I guarantee you probably out of ten, maybe one may know what copywriting is.

My niche is a very small niche, but there are huge niches out there. One niche that I like within my small niche here is I like business opportunity.  It’s that saying, “Catch a man a fish, feed him for a day. Teach a man to fish, you feed him for life.”

When you’re selling a business opportunity on how to make money, or you’re selling them a system that he can implement and use to provide for his family for the rest of his life, that has a lot of value. There are a lot of people looking for that. So, I like business opportunity. One of my main products is an HMA Marketing Consulting System. That really is a business opportunity. It teaches you how to be a marketing consultant, and if you take to it and study it and implement it, you could make a nice living doing marketing consulting. So, it’s a short cut to the process.

Those type products have a lot of value, and it’s great to use audio interviews, expert interviews and testimonial type interviews to promote that type of thing.

So, I would go with business opportunities and you might find some other niches that are even more popular that have a higher demand and say, “Do your research.”

A lot of my recordings aren’t necessarily business opportunity, but they’re information trainings. Copywriting really, it could be a business opportunity, but there’s skills like negotiating and copywriting and sales scripting and how to get more referrals. Those are all skill type interviews, and those actually will translate into more money in your pocket.

So, my niche, business skills and business opportunities have been pretty good for me. So, I would stick with something like that, and I would also think about the type of margins when you’re creating your information product. What could they sell for?

Business opportunities tend to sell for higher margins. People will pay more for those. People will pay a million dollars. I don’t know how much a McDonald’s franchise is. Maybe they’re two or three million now, or they’ll pay a million dollars for a Subway. Franchises are being sold everyday, and these things go for fifty, sixty, seventy, eighty, a million dollars because they’re business opportunities.

When people buy into them, they believe that that franchise is going to support them for the rest of their life. So, I would consider something like that with high margin. I absolutely believe that audio can sell high ticket items like that.

By: Michael Senoff

About the Author:

Caffeinated Content

When trying to get experts to agree to an interview you want to attract them to what you are doing. Basically, what’s in it for them is free advertising, it’s free publicity, it’s free exposure, and it’s free distribution. They do trade a little bit of their time for it, but it’s basically free. It is easy for them and you’re not asking them to write the interview.

I get approached from people who say they’d like to do an interview with me and they submit me maybe 20 questions that I have to write the answers to. I’m not going to do that, it takes way too long. It’s hard to write, but it’s easy to do an audio interview so it’s not a big deal for an expert to do it.

Plus, people love to talk about themselves. Whoever is listening, whatever expertise you are in, whatever you are passionate about, how many people do you really know who just love talking about what you love. So having someone who is really interested and be willing to listen and brag and talk about yourself, you know people will do it free just for that.

These are some reasons why people will do an interview. Then the higher profile people generally, they are the nicest people out there. There may be some cases where they weren’t nice but they are professionals and they are really nice and the real experts they like helping people out. They probably struggled from the beginning; they could probably see you in them of when they were getting started.

People like to help other people even if you say, “Can you help me out. I’m a nobody, I’ve got no Web site, but I want to do something with this interview, would you honor me to let me interview you and spend an hour on the phone with you.” You’d be surprised all you have to do is ask.

I think once you get them to agree to do the interview then you can kind of go over the outline of what is going to happen and you set the criteria. I guess if they are super busy, yeah, you could go over. You could go over and you could make an agreement with them. “Hey, we’re scheduled for 20 minutes; if it goes over would you be willing to do a Part 2 with me?” They may say yes or they may say no. Even if you have a very high profile person just to do 20 minutes, that is valuable. It could be 20 minutes of a couple great ideas.

But what else is really valuable? It could be being able to use their name on your Web site or in your promotion. That name could lead you to another interview. You know I interviewed John Carlton and I bet I can go get an interview with Clayton Makepeace. “Hey, Clayton, I’m Michael Senoff, I’ve interviewed John Carlton, Bob Blye, Joe Vitalie, a couple other copywriters,” which he knows, “would you like to be part of the copywriting interview series?” Why would he say no?

So you can use your interviews as proof to climb up to higher and higher levels. Definitely.

By: Michael Senoff

About the Author:

Kansieo.com

My motto which I have found to be very effective is to just give the information away for free.

If you go to my web site you’ll see over 150 hours of audio interviews on business experts, marketing experts and copy writing experts, for FREE.

Many times people say that I’m crazy. They ask “why are you giving this information away for free?”

In the internet world and the advertising world you’re fighting for mind share.

Giving information away for free works. People like free stuff, as long as it’s good quality free stuff and there is value in it.

My strategy is to build credibility by giving first.

If I can give away a very high-end quality interview, that provides answers to my listeners on a subject, I have positioned myself number one as an interview expert, who’s honest and providing value, where others in my field, may be charging thousands of dollars for the same information.

I’m giving it away for free and I have a chance to be listened to and to build a relationship with the listener.

So, by giving it away for free, you get all those benefits. Once you have a relationship with your listeners, you have an opportunity to sell them something. But the trust must come first.

Remember, you are fighting for time with your prospect. And if you are competing with a competitor that is charging for the same or lesser quality information and you are offering it for free, you will win every time.

Try it. It works.

By: Michael Senoff

About the Author:

Caffeinated Content

Let say you have five interviews with the top experts in your chosen field and you interview them about how they were able to build their businesses to six figures under eighteen months.

Then you create 15 questions to ask each one of your experts. You’ll use the same 15 questions for each interview.

You then recorded each one of your interviews and have them transcribed and put to a CD format. You also will save the interview as an mp3 file do it can be downloaded from a web site.

After you do the interview with each one of your experts something happens that is magical.

You have build trust and report with each one of your experts. Because of this each one of your experts will probably find this collection of interviews very valuable.

If you have picked the right kind of experts for your interview series, each one will have a list of subscribers and buyers.

Now you have a good chance to get your expert to promote the interview series to the list of subscribers.

This is called a joint venture. All you do is make each one of your experts an offer.

You can say something like this… “Mr. Expert, we have published a wonderful interview together and I’m sure you want to share this interview with your subscribers and buyers.

Remind him that you have four other interviews with experts in his same field that his subscribers may be willing to buy.

Tell him you want to make a deal. Say that you have published four additional interviews with other experts in your field on how each was able to build a six figure business in 18 months.

Would you like to offer this series of expert interviews to your list and we can share in the profits for each set that we sell?

You can pay fifty percent of the gross sales to the expert and you keep fifty percent for your self.

In this example, you did not have to own a website, you’ve done interview with the experts, they each have a list of subscribers, you own and control the information product and now you’ve got a product that you can sell doing joint ventures.

This is the most powerful method for making money with interviews for the beginner.

By: Michael Senoff

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Create a video blog…instantly.

I want you to fall in love. In love with recording audio interviews. And I’m going to tell you if you want to make money doing something you love, you should do audio interviews. With Audio Interviews you can package them and sell them.

I’m going to give you a perfect example about how to do this. There’s a website called Tunecore and these guys are doing exactly what I’m teaching. I have no idea who they are, but they have all kinds of information products, audio downloads, they interview experts and the gentleman who asked this, he loves musicians, I would say start interviewing musicians. Let’s say he interviews ten musicians about their career as a musician. What do you think someone will pay more for?

Those two interviews with those musicians and what they love about their career and what their life is like and how many gigs they play? Or what if you did ten interviews for musicians on how to get a number one song or how to do mastering; how to master your songs. Or how to do marketing or how to publish your digital music. An interview on vinyl, creating vinyl records and selling old LPs. Or mixing your music for the best potential sales on copyright issues.

These are subjects that the business of the music industry, I think, would have a lot more appeal and bring a higher dollar volume than actually the lifestyles of different musicians.

So I would tell him start interviewing experts within the business music industry. It’s a huge niche. These guys, I remember looking at what of their seminars because these guys – their niche – is teaching about publishing your digital songs so musicians who create a series of songs it’s not really all about albums anymore, it’s about that one track, that one hit, and it’s about how to market your song.

It was interesting to me because I wanted to learn from music about how to get distribution on an audio interview. It’s not music but it’s still an audio content and their distribution system would work the same way for me and I’ve looked at their seminar. They were selling an online training for about $10,000. So I would tell this guy, go to Tunecore, look at what they’re doing and model it. Their niche is digital music. Maybe you can model something for maybe vinyl music, LPs. I think albums are getting back in fashion with a lot of the younger kids today.

By: Michael Senoff

About the Author:

Kansieo.com

When I’m doing an interview by phone I want the sound to be pretty much the same quality on both sides

The way I do it is I record with my Sony player. I save that file as a .wav. Now, the difference between a .wav and an MP3 file, the .wav file is a little bit bigger and a better quality. You can save that .wav file before you convert it onto your computer because you may want to use that if you are going to burn a CD Rom from it and you want to create physical products. So it would be nice to have a better quality recording and you may even want to record your interviews in stereo. I don’t do much physical products anymore so I don’t, but that probably would be good advice. To do your recording when you upload the recording into your Goldwav or your editing software and you can save the file as a stereo file and as a .wav file which is a pretty good quality. Just put that aside and then you can use that if you choose to come out with a physical product.

But I save mine as a MP3-mono. There are numbers to it and it is 22,050 hertz, HZ-mono, 24kpbs, kilobytes per second. Now, this number is really important because the audio terminator product when I upload my finished, edited audio interview, they have where you can upload your edited audio interview onto their service and then it will convert it into that play button. It will not convert it unless you are uploading it at this level; 22,050 hertz-mono, and actually you could do it stereo but it would have be 22,050 hertz, 24 kilobytes per second. So I need to keep it at that rate for my play buttons on the Internet and I’m limited in that way.

Also you want to keep in mind the size of these files. One great thing about audio interviews is that they are viral. You want this great quality sounding recording and you upload it to your sites, these files are going to be huge. You know, the Internet is improving in speed but that may be a 50meg file and people are going to get frustrated if they have to wait an hour to download it, even with high speed Internet access you don’t want your files so huge that it’s going to be delaying people and frustrating people from downloading it.

At this rate that I gave you it’s pretty manageable, the files are not that huge, potentially they can even passed around by email and that’s how I do it.

There is nothing wrong with the quality. The quality is fine. The people who complain about your audio quality, they are more interested in the quality and you have to be able to listen to it, it can’t be so bad that its real distracting, but people really want the information and a just good enough audio recording I think is fine. You can certainly go better and I’ll be the first one to say that I probably should increase the quality and I may do that soon. But for right now, it’s working for me.

Another thing and I’ve heard this before; you know when it sounds so good it’s kind of like a car salesman in three piece suit coming towards you. Sometimes when it doesn’t sound just all perfect and professional that is attractive to people because you’re not out of the ordinary. It should sound like what it would sound like if you’re talking on the phone.

By: Michael Senoff

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Create a video blog…instantly.