Archive for the ‘New Albums’ Category
7 Secrets For Promoting Your New Album
1. Prolong the release date of the album as long as possible to get more hype. This technique has been used a lot lately, especially in the rap industry. Artists claim their album will come out a certain date, and just prolong the album to get more attention and coverage. Eminem did this, and it worked great for his album, Relapse, which debuted at #1 Billboard chart after selling 608,000 copies in the first week.
2. Get your music on iTunes. Putting your name on iTunes for many fans will make you appear more official, or legitimate. Even if you don’t think you will sell a lot, appearing on iTunes is a great marketing strategy for yourself to get your name, and sound out there.
3. Give people an incentive to buy your album, other than the music. If you plant prizes in your album (i.e. concert tickets, money, autographs, etc.), that will add to more album sales and exposure for your new album. Also, including other parties for your prizes, like giving away a gift card to Guitar Center, will possibly open up more doors and connections with those companies. Chamillionaire is a pro at additional incentives for his fans. You can see this with his new album, where he is giving away select albums with special artwork, and $100 to those that win his contest.
4. Appeal to a wider variety of crowds. If you limit your crowd base to one type people, you will get much less exposure and fans, thus, less album sales. If you can appeal to many types of people, from all kinds of backgrounds, you will get a much larger fan base and album sales. MJ was a master at this, as he broke nearly all the boundaries of genres and crowds and still to this day has the #1 selling album of all time.
5. Your music needs to be catchy. You can’t have sales without a good product. Thriller is one of the best sounding albums as well. No matter how much hype, or marketing you have, you must have a good sounding album to get sales.
6. Overall look and theme of the album can draw fans. Your album’s theme, cover and the overall look of you (or your group/band) can have a influence on whether or not someone buys the album- especially at stores. If you, the name, or the album look cool people may buy it for that reason alone.
7. Be able to rock live performances. A great live performance will not only give a greater appreciation for your music, but it can also be the birthplace for more fans to appreciate your music and check you out. If I ever see a band that is amazing live, I always want to see what they can do in a recording studio. Are there other ideas that we have missed out? Let us know in the comments!
-Will
By: William Dickinson
About the Author:
2007 Brings Hot New Releases From All Genres
The Oklahoma born country singer Blake Shelton is also releasing an album in the early part of 2007. Pure BS will be out in stores on March 27th. The first single, “Don’t Make Me,” was released in late 2006.
A rather surprising announcement has been made by Marshall Mathers, aka. Eminem. After announcing his retirement in 2005, Eminem will be releasing another album in 2007. He is also a member of the hip-hop group D-12 which is also releasing an album in the spring of 2007. This comes as a shock to many fans because of the tragic death of group member Proof. D-12’s new album will be entitled The Ambition. There has been no word on when Eminem’s album will drop, of the name of that album.
Two musicians will be remembered in the year 2007 with album releases after their deaths. Rapper Tupac Shakur will reportedly be honored with the release of another album after his death on September 13, 1996. This will be the 12th album released after his murder. There has been no announcement made on the details of this album; however, fans are waiting in anticipation for the album to be released.
Elvis Presley, also known as “The King of Rock ‘n’ Roll,” is also being honored with an album. Although no details are being released at this time, it seems as if the album will be a compilation of previously recorded and released songs.
2007 looks to be a year of great music. Many artists are releasing albums that are very different from their earlier ventures. Keep your eyes peeled and your ears open.
By: Kimberly Wolford
About the Author:
The Used – A Band Fused From Diverse Talents
Brief Group History
During the mid-1990s, The Used was known in their early days as a local band called Froglick. At this time, Brenden Steineckert (founding member and drummer) was grouped with Quinn Allman (guitarist) and Jeph Howard (bassist). It was soon agreed that a full-time singer or frontman would be needed to boost the popularity of the band. Auditions were held, but a suitable member could not be found. Upon the suggestion of Allman, a friend from school (Bert McCracken) was asked to join and gladly accepted.
The group began to record a few demos and hold a handful of local shows. John Feldmann, a member of the punk group, Goldfinger, heard the band and, in 2001, encouraged Reprise Records to sign the group. Within a couple of months, a ten-track demo CD was produced. The band would later become The Used after finding out that a band in Boston already went by the moniker Used.
In 2003, The Used released a CD and DVD combo package titled “Maybe Memories.” Live, unreleased, and demo works were included, such as band history, musician bios, and live concert snippets. Platinum sales status followed. In 2004, the group released their second studio album, titled “In Love and Death.” A host of personal tragedies suffered by lead singer McCracken guided the themes, subjects, and songwriting of the album. The title of the album and the song, “Hard to Say,” paid tribute to the pregnant girlfriend he lost to drug overdose. “In Love and Death” became the group’s second platinum venture, selling more than three million copies.
The future of The Used involves another CD and DVD compilation and a couple of tour dates. A new album is set for a 2007 release, and the group is adjusting to their new drummer, Dan Whitesides.
Current Members
Currently, The Used is composed of Bert McCracken (lead vocals and piano), Quinn Allman (guitar and backup vocals), Jeph Howard (bass and backup vocals), and Dan Whitesides (drums). In the past, the group also worked with other musicians, such as Greg Bester, who served as touring guitarist during the early 2000s. Most notably, Branden Steineckert, who provided backup vocals and played drums, was kicked out of the band during the summer of 2006.
Discography & Musical Achievements
The Used released their first full-length studio album, which was self-titled, in 2002. The public readily accepted the new group, and they enjoyed a wealth of early success. Four singles (”A Box Full of Sharp Objects,” “Buried Myself Alive,” “Blue and Yellow,” and “The Taste of Ink”) helped claim a following. The album soon went platinum.
In 2004, the group released “In Love and Death,” which also became platinum-certified, selling more than three million copies. The David Bowie remake of “Under Pressure” featured My Chemical Romance and was offered as a bonus track on the 2005 re-release of the album. Additional songs on the album included “Take It Away” and “I Caught Fire.” Set for a 2007 release, The Used is planning on sharing “Lies for the Liars,” which is also set to come with a DVD.
By: Diana Christy
About the Author:
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Britney Spears New Album Circus Review
So lets get down to the nitty gritty.
1. Womanizer: Catchy, but it gets annoying after a while because of repetition “womanizer woman womanizer your a womanizer oh your a womanizer oh womanizer” 3/5
2. Circus: This should have been the first single off of the album. 5/5
3. Out From Under: Beautiful song. Would have been 5/5 if Britney used her amazing voice more. 4.5/5
4. Kill The Lights: Can’t get this one out of my head. 4/5
5. Shattered Glass: On of my favorites. Catchy melody. It reminds me of a better version of Cinderella from Britneys 3rd Album Britney. 4.5/5
6. If U Seek Amy: Written by Max Martin (Baby One More Time), so of course its a pop hit. Catchy tune with a hidden meaning! 4/5
7. Unusual You: The lyrics in this song are great. Beautiful song! 4/5
8. Blur: My least favorite of all. It reminds me of “Early Mornin’ from In The Zone. It is okay for about 10 seconds and then it is on instant repeat. 2/5
9. Mmm Papi: A fun dance song! Not single worthy, but a fun addition to the album. 3/5
10. Mannequin: I have a hard time deciding I hate it or love it. Im leaning towards love it. Its such a different song. 4/5
11. Lace and Leather: Gotta love the guitar in this. 4.5/5
12. My Baby: The lyrics in this are pretty. It sounds like she is talking about her boys. 3/5
13. Radar (bonus): Shouldnt be on the album. It takes away from the overall feel of the album because it was on Blackout. Song is 5/5 but for this album I say 1/5.
14. Rock Me In (bonus) 2.5/5
15. Phonography (bonus) 5/5
Extra Bonus Songs not on the U.S. album:
1. Amnesia: Cute Song 3.5/5
2. Quicksand 3/5
3. Trouble: The music sounds like something from a video game. Its a catchy song after hearing it a few times. 3/5
4. Rock Boy: Not as catchy as the others and repeats to much. 2/5
I love the album, but I think she should have taken out Blur and Radar and added a couple of her other bonus songs. Its pretty sad when I like the bonus songs more than the actual songs on the album!
By: Bethany Ransom
About the Author:
Isaacs Release "Big Sky" To Country Radio
“Big Sky”, the song, does not have a gospel message. It is a song that has “a great melody and is a lot of fun”, Lily smiles, “Its like being in wide open spaces where you can breath, where heaven can shine down on you, a great feeling”. Although this song doesn’t have a Gospel message it serves an important part in spreading the Gospel.
The Isaacs Reaching The Lost With Song
Lily explains, “I think if you grab someone’s attention with good music and lyrics they will listen” to the rest of the album. “What more would the Lord ask of us than to go out to the lost and dying world and tell them, ‘Hey, there is hope for you through Jesus. There are people out there that care about you’”.
“The Bible speaks of the ninety-nine that are in the fold and the one without. If we can win just one person (to Christ) through song by getting them to listen to a song like “Big Sky” and then listening to the rest of the album and hearing songs like, ‘Love Is A Cross’ then hopefully our goal will be accomplished.”
I asked Lily if she was concerned that her long time Christian fans might think that the Isaacs are abandoning their Gospel roots. “I hope that we wouldn’t (lose any fans) because I almost feel like this is what God said in His Word when he said for us to go out into the highways and hedges and compel. That does not mean that we have to compromise our message. But it does mean that we need to go out there and pull in the people that don’t know (Christ).”
Lily Isaacs’ Jewish Heritage
“Its never our intention to go out into the world and be the world, but I believe it’s part of God’s plan to go out into the world and present the Message”, Lily reflected. “Being Jewish, being raised in a Jewish home, I know what it is like to pound someone over the head and say ‘you’ve got to hear me out – I know Jesus’ because I was rejected simply because I accepted Jesus into my heart and when a young baby in the Lord, I really tried to explain my life to my people, my family and it backfired on me and I was rejected for a long time. But I learned through the hard knocks of life that you can not go out there and beat someone over the head with the message of Salvation.”
“What you need to do is live a life in front of them where they will want what you have and however you do that is up to the individual. But when troubles come and times get hard and they look at you as an example, that’s when you can really sow the seeds of kindness. So speaking from experience I think that we would get a lot more people involved in our churches if we would use love, hope and encouragement and say ‘Hey, it doesn’t matter what you came from, we’re here to help you, we’re here because we care.”
The first song from the new Isaacs album, “Big Sky” may be a future hit on Country radio, but the heart of the Isaacs is still clearly to reach the lost with the Gospel of Christ through their incredible music.
“I love serving the Lord and I know that it is the only thing that’s going to matter when it’s all said and done. That’s the only thing that’s going to last forever.” Lily concluded. It’s this heart that shines through all of the music on the Isaacs’ “Big Sky”.
You can read more about the Isaacs and find your favorite Southern Gospel Artists and Music and www.southern-gospel-music-lyrics.com
Note: ‘Big Sky” contains many songs that do contain the Gospel message. Some of my favorites include, “Love Is A Cross” and “The One I’m Dying For”. “Big Sky” may be the finest Isaacs’ album to date.
By: Tim Eutin
About the Author:
Tim is also the aurthur of http://www.bestsoutherngospelmusic.com – a site that was born from his passion for Christian music. Perhaps you have a passion or hobby that you would like to write about. See how to easily turn your passion into a profitable website like Tim’s. See http://www.therockmarketing.com
Korn Planting New Metal Underground Roots and Growing a Rock & Roll Empire
Korn self-titled the new album, which was a wild combination of hip-hop, funk, punk rock and heavy metal. After the album’s release, Korn hit the road for an intense bout of concert dates. Korn packed venue after venue and their fan base exploded. By 1995, Korn was in the position to open for rock legend, Ozzy Osbourne. This single event threw Korn into the public eye and ensured their place in mainstream rock. Korn’s second album ‘Life Is Peachy’, debuted in 1996. In the first week alone, the album sold more than 100,000 copies and soared up the charts to the number 3 spot. In support of the new album, Korn went on tour with Metallica. They continued to make rock fans want more when they performed with Tool in 1997 at the Lalapalooza Music Festival. Then, in 1997, Korn formed their own successful record label called, Elementree Records. Korn released their third album, ‘Follow The Leader’ in the fall of 1998. It was a resounding success, shooting up the charts, straight to number one. Two singles, “Got The Life” and “Freak On A Leash” were wildly popular in the mainstream music world. Both song videos were heavily requested on MTV and ‘Freak On A Leash’ even won the band a Grammy Award for Best Music Video, Short Form.
The video also won the band nine different MTV video awards the same year. In support of their new album, Korn started the ‘Family Values Tour’. Korn was the headline act for the tour, which turned out to be highly successful. Incubus, Orgy, Limp Bizkit, Ice Cube, and Rammstein toured with Korn. The following year, the tour resumed, but Korn only made surprise appearances, instead leaving the headline to Limp Bizkit. For the band’s fourth album, they let fans submit artwork through MTV. The winner’s artwork was featured on the ‘Issues’ album when it was released in 1999. Korn became one of the only all-white groups to play at the Apollo in support of the new album. To a full house, Korn played the entire album, end to end with the help of some NYPD musicians and house back-up singers. It wasn’t until 2002 that Korn released another album.
Although ‘Untouchables’ debuted at number 3 on the charts, it wasn’t nearly as successful as the previous albums were. Overall, the album did well though and the single ‘Here To Stay’ even won Korn a Grammy for Best Rock Performance. Korn’s ‘Greatest Hits Vol 1′ debuted in 2004. It hit the charts solidly at #4 and sold like mad. A compilation of covers and Korn’s hits over the previous 10 years. One of the singles was actually a medley of the three parts of Pink Floyd’s “Another Brick in the Wall”. A remix of their hit single “Freak on a Leash” also made it onto the album as a bonus track. By 2005 Korn’s musical enterprise was growing and they entered into a very unique contract with Virgin Records. Virgin paid the band a reported $25 million dollars up front with a 30% future royalty agreement tacked on. Virgin would then get a portion of all Korn’s merchandising and ticket sales. It was a deal that neither side could refuse.
Korn’s first album for Virgin, ‘See You on the Other Side’, was released in late 2005. The album debuted at number 3 on the Billboard 200. The first single from the album, “Twisted Transistor” peaked at #3 on Billboard’s Mainstream Rock Tracks. The second single, “Coming Undone”, was accompanied by a wild video with special effects never seen before.
Korn set out on the ‘See You On The Other Side’ tour in support of the album. The tour kicked off in the bands hometown of Bakersfield, where the mayor declared it ‘Korn Day’ which is Feb. 26 for those who wish to celebrate. The tour was eventually canceled though when Davis fell ill. Korn’s untitled eighth album was released on July 31, 2007, and once again topped the charts, debuting at number 2. The singles “Evolution”, “Hold On” and “Kiss” have all been quite successful releases. “Hold On” and “Kiss” both managed to get into the top 10 on the charts, keeping Korn in the mainstream. Rumor has it that Korn will be recording a new album later this year. The yet-to-be titled 9th studio album from the band should be released sometime in fall of 2009. It’s also rumored that Korn will once again hit the touring circuit with the ‘Family Values Tour’ on behalf of the album.
By: Vin Hayes
About the Author:
AudioFlip.Com is dedicated to rock and roll music and rock culture. The site offers the latest music news, rock band reviews, music videos, free music downloads, indie music, concert ticket information, rock radio, pics of rock stars, rock fashion, tattoos and piercings and everything else rock music fans need. Musicians can also learn about the music industry, get guitar lessons, learn how to play the drums, get independent record label information, learn about concert promotions and much more.
The Avett Brothers – Emotionalism – Album Review
Emotionalism is their most recent album (they have a new album coming out this year called I and Love and You) and in my opinion it’s their best album yet. They are one of the few bands that seems to be getting better with each album (which is exciting since they have this new album coming out this year.)
Emotionalism is one of those albums where it sounds better and better every time you listen to it (instead of getting more and more tedious like a lot of more shallow music does.) And it’s also one of those albums where every song fits in (there are no “skip it” tracks on this album.)
What do I love about this music? The lyrics. The melodies. The harmonies. The energy. The inventiveness. They manage to combine a wide range of influences (from bluegrass to The Beatles to punk rock) into something that’s entirely original, fresh, and exiting.
I also recently saw the band live and the songs from this album really translate well to live performance. This is a band that really delivers the good whether it’s on record or at a concert.
Now they’ve signed to a major label and they are about to get a big “push.” I think they could get really “big” because their songs are brilliant and they have plenty of charisma to spare.
By: Jackson Weinheimer
About the Author:
Starbreaker Releases Love’s Dying Wish
TNT, a Norwegian rock/glam metal band, formed in 1982. It rose to popularity when in 1984 American singer Tony Harnell became its lead singer and TNT released its second album “Knights of New Thunder”. The album was a great success in Norway and TNT was offered a deal with Mercury/Polygram Records in the U.S. In 1985, “Knights” was released in the U.S. and in the era of “I want my MTV”, TNT’s music video Seven Seas was frequently played on MTV, bringing TNT’s sound and look to audiences worldwide.
In 1987, TNT recorded a new album, which produced TNT’s hit single 10,000 Lovers In One. With Harnell at the helm, TNT released a dozen albums, including live recordings in Tokyo and Madrid.
While still with TNT, in 2004 Harnell formed Starbreaker with guitarist Magnus Karlsson (Allen/Lande, Primal Fear), bassist Fabrizio Grossi (GlennHughes, House of Lords), and drummer John Macaluso (Malmsteen, TNT, Ark). Starbreaker released its self-titled debut album in 2005 and with Harnell and Macaluso both of TNT, the album received worldwide acclaim, particularly with its already built-in fan base.
In 2006, Harnell left TNT, taking time to spend with family and to work on projects, including Starbreaker’s second album, “Love’s Dying Wish”. Harnell said, “We all love this album. I think it’s another example of blending the old school sound with something brand new and it’s probably the darkest album I have ever done. In saying that, though, it is quite beautiful in its darkness.”
New to Starbreaker is bassist Jonni Lightfoot who replaced Fabrizio Grossi. Lightfoot is a touring and recording veteran with extensive credits to his name, including his own CDs Copper Street Fair, Pendulum and Blu.
“Jonni has been a great addition to the project!,” said Harnell. “With his aggressive yet tastefully melodic playing, warm tone and flawless technique, not to mention his goofy sense of humor, he fits in perfectly!”
Lightfoot added, “Joining the band has been a dream come true. Tony is one of my favorite singers of all time, and getting the chance to work with him is amazing! Magnus and John are also top notch musicians and it’s an honor for me to play with all these guys. When I got the call to do the album I was very giddy. I have always wanted to do an album like ‘Love’s Dying Wish’”.
Frontiers Records says, “‘Love’s Dying Wish’ is a very special album that progresses from where the Starbreaker debut left off. With a fresh diversity that spans from pounding metal, to deep moody passages wrapped in a dark and beautifully melodic package. The stunning talents of Harnell and Karlsson are on display in spades with electrifying performances and stellar song writing. These two have truly developed a unique and timeless sound together. Simply brilliant, ‘Love’s Dying Wish’ is going to blow away both old and new fans.”
Written and produced by Harnell and Karlsson, the album was mixed by producer Tommy Hansen (TNT, Jorn, Pretty Maids, Helloween).
“Love’s Dying Wish” includes the tracks End Of Alone; Evaporate; Love’s Dying Wish; Unknown Superstar; Hide; Building A Wall; Beautiful Disaster; Live Your Life; Hello, Are You Listening?; Changes Me; The Day Belongs To Us; and This Close.
Released in Europe on August 1st, 2008, “Love’s Dying Wish” is expected to be released in the U.S. on November 18th, 2008.
“Love’s Dying Wish” has received fantastic reviews since its European release:
KERRANG! “Tony Harnell stands alongside Rob Halford, Bruce Dickinson and Geoff Tate as one of the most talented singers of all time”
Melodic Rock “There simply are no secondary songs. Every track is a winner and the ones with seemingly less melodic drive are perfect foil for the songs that follow and in their own way have embedded melodies that grow on you with time, showing the true depth of the material here.”
METAL-UNDERGROUND.de “A good mixture of Melodic Rock/Metal with a breeze of Gothic and bombastic elements.”
MUSIX magazine “Beautiful harmonies combined with heavy tunes are making this record a must-have for every single melodic Fan!”
SQUEALER-ROCKS.de “Once again a killer album with a killer title song! If you don’t buy this record: shame on you!”
ROCKS magazine “Big, rhythmic guitar riffs, exciting solos and huge melodies with a perfect sound.”
ROCK IT magazine “Awesome record, the title track is destined to become a classic!”
Tony Harnell’s vocals blow me away and Jonni Lightfoot is an energetic and gifted guitarist who is a great addition to Starbreaker. I’ve never listened to anything like “Love’s Dying Wish” and wasn’t familiar with Harnell or TNT. After hearing Harnell’s superb melodies and somewhat haunting evocation, I am flooded by a new sense of musicality. “Love’s Dying Wish” deserves, and has, Four stars (Tony, Magnus, John and Jonni)!
By: Betsy Hijazi
About the Author:
"Hands" Will Make Little Boots the Most Talked About Download
Hesketh seems to carry reference to her Do-It-Yourself style. The album is electro-pop, but not geared soley towards a teenage audience. The lead track, “New in Town” is bold and unique, and “Mathematics”, uses math as a metaphor to love.
This synth geek has received positive reviews from music critics for Hands, which is projected to turn into rave reviews in the pop music lovers population, especially for fans from her Dead Disco days. It is no small feat that she debuted on a Victoria Secret commercial with her song Meddle. It has been just barely a year since her solo project began, and she is already UK pop musics most talked about new star.
Little Boots is reviving the pop music cultures credibility with music that is not too serious, a bit playful, and ultimately enticing. Heskeths confidence is infectious, and far reaching to fans of her music, with a simple just doing it on a shoestring budget attitude that rivals the Miley Cirrus sensation for a more mature and keeping it real audience.
The video simplicity adds to her attraction and image. She produces low budget videos and albums, with music in it’s purest form. With Heskeths genuine music scene, “Hands” is guaranteed to be an iPod sensation; or you can buy the CD once it hits shelves.
By: Patrick Daniels
About the Author:
Top 10 Mistakes Bands and Musicians Make
As you develop as a person, your music career will develop with you. Sounds crazy, but it’s true…and I’ve seen it time and time again, with thousands of acts that I’ve worked with, from garage bands, to the guys selling out arenas. Check out these ten common music business mistakes:
10. Being Too Difficult (or Too Nice)
First of all, let’s get this clear… Just because you wrote a few good songs and recorded them, doesn’t mean that the world revolves around you. Lots of people write and record good songs, so get in line.
Contrary to what the online rumor mill or media would have you believe, people in the music business are involved because they love music…and they’re not making enough to deal with jerks. And they won’t deal with jerks. If you’re a pain, they’re just go to the next guy, who also writes good songs, but has a better attitude.
With that said, don’t be too nice. You don’t have to say yes to everything. Pick your battles. If there is something you really feel strongly about, don’t settle for anything less.
Bottom line: Keep your ego in check and behave with courtesy and respect. At the same time, don’t let anyone treat you any less.
9. Trying to Convince People of Anything…
You play music; you’re not in the convincing business. Either people get what you’re doing or they don’t.
So, some reviewer, booking agent or manager doesn’t like your new album. Let it go! Don’t try to convince him he’ll like is better after a second listen. He won’t. And the more you press him to give your music another shot, the more he’ll remember how annoying you were. This means he’ll be far less open to ever listening to you again.
There are a lot of people who won’t “hear it” when you approach them. So what? Move on. There are plenty of other people in this business who can help you. Go find the people who do “hear it” and put your energy into building good relationships with them instead.
8. Looking for Industry Approval
There was a time when the “industry” had a lot more pull when it came to breaking an artist, getting them distributed, and everything else. This is a new time, so we’re playing with different rules now.
Distribution is easy. Every day, more and more albums are being sold digitally, so you no longer need a label to finance pressing tens of thousands of physical albums (or more) and getting them to record stores.
These days, recording music is easier than ever. You can get a good
recording setup for just a few thousand dollars. And if you can’t afford recording equipment, there are plenty of people who have some, whom you can hire inexpensively. You are not limited on the number of options for getting something on tape.
But most importantly, once you get this stuff together, you don’t need the industry to tell you your music is worthy. The consumers, the people who buy your music, are really the only opinions that matter. And when you have the love of the consumers, the industry will come around.
The thing is, in the music industry, technology has changed faster than mindset. Stop believing you are at the mercy of any record label executive. You’re not. Connect directly with your fans–on your terms. The feedback, loyalty and money you receive from them will be far more gratifying than you spending your time beating your head against a wall trying to figure out a way to get an approving nod from a record label.
7. Not Building Strong Relationships with Fans
People aren’t stupid. They know that they’re being marketed to. They know when you’re looking to sell them something.
Do they mind? No.
In fact, if you have a good relationship with your fans, they won’t mind being marketed to and, if you do it well, they look forward to being marketed to.
However, they have to know you care.
Building relationships with fans take time. You have to show them you care.
Do things like:
* Give them a few free songs to download
* Have message board on your website and build a community there
* Do a “fan appreciation” show
* Record a holiday album that you give out to your fan club.
Show them in special ways that you, not only care, but that you’re willing to go the extra mile to show your appreciation. In turn, they will buy your music, travel to see you play, call radio stations on your behalf and promote you all over the Web.
Every day, no matter if you’re busy recording, on the road or at home worrying about how you’re going to find the money to make your project happen, do something (no matter how small the gesture is) to reach out to your fans.
6. Not “Getting” How the Fan/Artist Relationship Works
You’re the leader and your fans do the following. You make the offer, they choose whether or not to accept.
Take charge, record the music, play the shows, print the t-shirts, and let them have the options of buying your album, coming to see you, or getting something to wear.
The average person has enough “leadership” in his day. He’s looking for somebody to take control, and let him ride along for a little while. Do it.
5. Laying Everything on the Table…
You’re a rockstar. Keep that fantasy. Don’t tell people how broke you are, that you’re still living with your mother, or anything else that breaks the image of you fans have in their minds.
One of the reasons people like music is because they have the opportunity to live vicariously through the people they are listening to. When you are on stage, they’re up there with you. When you’re on the road in your tour bus, they’re riding shotgun. Don’t take that away.
Give them insight into your life and what it’s like in your world. However, be selective with the details. Always remember, you’re selling music, but you’re also selling a persona.
4. Thinking The Key to Success is Musical Talent, Money, or Looks
Yes, if we’re talking about pop music, MTV, or the major label system, a certain amount of a contrived “image” probably helps sell records.
Obviously, money helps things. And it’s always good if you can sing.
But it’s not “image” that gets somebody on MTV, it’s marketing. It’s not good songs that get people on the radio, it’s marketing. And it’s not money, although it helps. It’s marketing.
You can play well, have money, and look like a model, but if you don’t have the marketing to back you up, none of it matters.
You know what? If you do have a good, solid marketing plan in place (and you’re using it), everything else doesn’t matter so much.
3. Giving Up Power
Keep control as long as you can. Yes, a major label deal will give you opportunity that being on an indie label won’t. And a professional manager has connections that you don’t.
But when you sign with these guys, you’re handing over your career to somebody else. Nobody cares as much about your career than you do. When you and your talent are the most important commodity you have to offer, do not give up your power easily and without a damn good reason.
Your music is worth something. You are worth something. Think of your career as being “virtual real estate” which, if marketed correctly, will pay dividends for years to come. So, treat it like that.
2. Jumping at Every Opportunity
You don’t have to say yes to everything. In fact, sometimes, saying no to something can be more beneficial to your career than saying yes.
Why do you say yes to things? Take a look at your standards and make them higher. As an example, just because a club has a PA system doesn’t mean that it’s worth playing there.
There are some gigs that just aren’t worth playing. There are some
connections that just aren’t worth developing.
When you say yes to something, especially something that takes your time, you’re saying no to everything else. Leave yourself open to saying yes to the opportunities that really matter.
Trust your own judgment. If something doesn’t feel right and you want to say no, it’s ok to say no. At that moment, you may worry you’re passing up a great opportunity and will be missing out. The reality is, better opportunities (that are a better fit for you) will come and you will be ready for them.
1. Not Getting Help
You don’t know everything. This business has been around for a long time–long before you were involved.
Read books, get advice from people who work in the industry and keep studying every aspect of the industry.
Don’t be afraid to ask for help. You can bypass a lot of the problems you’re likely to run into simply by asking people who have already been in, and dealt with, the situations you find yourself in.
Remember this:
Time is worth more than money. You can always earn more money, but you have a limited amount of time.
Don’t waste your time. If you don’t know something, or need specific help, don’t be afraid to pay somebody to help you deal with whatever obstacle you face. Don’t let anything stop you from having all the knowledge and know-how you need to have the success you aspire to have.
By: David Hooper
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