Just How Much Of Your Online Music Distribution Do You Want To Do?
February 22nd, 2011 | Author: admin
Online music distribution comes in a few varieties. The Basic form is to provide availability to online music sellers. These distributors take your finished product and promise to make it available through as many online outlets as they can or that they have agreements with. The basic pass-through distribution is just that. They hand the access to your music files over to the online music stores who catalog it and make it available to their internet customers. In this form of distribution, you do all the rest of the work. Promotion is now expected to come from you with your online partners simply providing a vehicle for your musical files, they don’t help attract buyers.
The next level in distribution includes some promotional help limited only by the amount of cash you have to spare. At this point it doesn’t matter if your music product rocks or sucks. If you’ve got the jingle they will promote your recordings using what you provide them and this is not accompanied by a guarantee to sell even one song. Since these basic promo/distributors don’t know you well or have any money invested in your, their incentives are few to do anything out of the ordinary to make your music sell. They might use the opportunity of representing you product as a test bed for their possible future interest should your music get popular. But then once you start to move product, there will be a number of people lining up to “help you out”.
Newbie songwriters, musicians and bands are all experiencing a renaissance in record industry changes and opportunities. But you need to be sharp and diligent in your selection of online music distribution channels. This revolution has eliminated some of the old snakes in the business but like anything online, new serpents are on the rise with a whole new redecorated scam so don’t forget, now you are the consumer of their services and caveat emptor applies to your endeavors now.